Businesses in the 21st century have a lot of marketing tools at their disposal. Because of this, it’s never been easier for them to reach new and existing customers. One of the newest ways is through livestreaming. Here are 4 ways how livestreaming helps your business:
For starters, livestreaming gives customers behind-the-scenes access. You can walk your customers through a phase of production manufacturing. Interestingly, it keeps customers engaged by showcasing your company’s expertise. Keep in mind, it’s important to interact with your audience while you’re livestreaming. Make sure you respond to questions and comments during your livestream.
Additionally, how livestreaming helps your business is increased credibility. Immediately, your company becomes the expert. You have the opportunity to demonstrate your knowledge. Similarly, you prove that you care about your customers. You’re willing to tell people (some) of your industry secrets. With this in mind, it illustrates you’re more concerned about people getting what they need than a sale. In the long run, this helps your business immensely. Customers are more likely to give their business to a company they trust.
Does your business have multiple locations? Are there international offices? Livestreaming is a great option to provide employee training. For instance, you can use the behind-the-scenes concept to accomplish this. Walk your employees through signing onto a company portal. Another benefit for livestreaming is the cost-savings. Radio and TV advertising can be expensive. However, livestreaming doesn’t require a media buy. Therefore, it’s a cheaper way to get your message to consumers. Keep in mind, if the public is viewing it, production quality matters. This may be the first time someone interacts with your business. Your production quality will be reflective of your work quality, similar to how customers view company websites.
Live events are a fun way to interact with your customers. In fact, it helps businesses become a part of the community. So, if you’re hosting a guest speaker, livestream it. Let people all over the world benefit from the event. Then, they’ll associate your brand with expert knowledge. Also, they’ll consider your brand synonomous with innovation.
Next time you’re looking for ways to increase revenue, consider how livestreaming helps your business. If you’re interested in incorporating livestreaming into your advertising plans, Colossus Media Group can help! Contact us today to learn how.