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3 Ways to Use Social Media for Your Brand

Social media is very popular, and it’s not going away any time soon. In fact, there are over 4 billion users today. So, how can you use this to help grow your business? Here are 3 ways to use social media for your brand:

Drive Web Traffic

First, it should be a part of a bigger plan to drive web traffic. But, it’s more than that. Social media needs to get users to your website because as many as 90% of people use websites to decide whether or not to buy from a business. Your site should be your final sales pitch to users. Call it your Mariano Rivera, because it’s your closer.

Show Your Culture

Also, it’s a perfect place to show your culture. This is a great and cheap, aka free, way to recruit new employees. Forbes points out how it’s one of the best ways to reach new talent, and for good reason. Channels like LinkedIn are made for business networking. But, you can still use other sites to get in front of other people too. For Facebook and Instagram, use videos that give the user an idea of what it’s like to work for you. With Twitter, you can use hashtags to expand your reach. For instance, ones like #JobListings are good to use. Besides, you can get 30-50% more applicants for your job by posting it on social media.

Sell Your Products

Finally, the last of the 3 ways to use social media for your brand is to sell your products. Social media gets you a lot for a little. Unlike TV ads, social media provides in-depth analytics that allow you to see how effective your ad is. If you want to create an ad, you spend what you can afford. Granted, a bigger budget will give you better results (and a longer time frame to market your product). But, even without a lot of money, you can share great content to your followers. That way, when you do post about a product or a sale, you’ll reach a larger number of people.

For more information on how best to use social media for your brand, contact Colossus Media Group, one of the premier digital marketing agencies in NJ. Call us today at 908-242-3056.