Important KPIs in Digital Marketing

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn’t necessarily mean it’s successful. So it’s critical to know how to measure whether your...
ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...