Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a...
Why It’s Important for Small Businesses Not to Micromanage
There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they...
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about...
The Conversion Funnel
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential...