Important KPIs in Digital Marketing

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a...

Why It's Important for Small Businesses Not to Micromanage

Why It’s Important for Small Businesses Not to Micromanage

There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they...

ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about...

The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential...