One of the unsung heroes of digital marketing is email marketing. It helps your business increase brand awareness. It’s cost-effective, which means it’s cheap. And, you can measure its success. So, now you’re thinking, “How can it help my business?” Glad you asked! Here are 3 ways to use email marketing:
OK, marketers say your business needs brand awareness. But, how do you achieve this? You provide value to your customers (and future ones). Give people a reason to visit your website, follow you on social media, or subscribe to your email list. How? You create cool content to use for emails such as:
- Case studies
- White papers
A newsletter is a great way to keep people informed about what’s going on at your business. Are you hosting an event soon? Do you have big news you want to share? Add them! Also, don’t forget to include video because it will drive up your click-through rate by 65%!
And, you can share your blogs. If you’re B2B, then this is a must. Blog about topics that affect your industry. You want your blogs to show thought-leadership. This helps (for both B2B and B2C) people see your knowledge first-hand.
Also, you can use emails for case studies and white papers for B2B. A case study is when you reveal a problem, and illustrate how your company solved it. White papers are similar, except they offer your company’s take on a problem that affects the entire industry.
So, let’s start with some figures. Over 90% of consumers check their email daily. Still not convinced? How about 86% of consumers said that if they like your brand, they want a promo email at least once a month? Now you see why marketers know it’s such a great tool.
Yes, it takes a while to build up your list. But don’t cheat! Do not purchase an email list. To begin with, you don’t know if these email addresses actually exist. Also, if too many users unsubscribe, you can have your account blocked. That means the emails you earned will be lost.
Finally, put in the sweat, blood, and tears to segment your list. Segmenting allows you to send tailored messages to people that share similar characteristics. So, if you know that 300 people like golf, but 50 like hockey, you can custom the message to each group. Plus, segmented email lists increase sales too. They’re the reason for 58% of company revenue.
If you have any questions about these 3 ways to use email marketing, contact Colossus Media Group, one of the premier digital marketing agencies in NJ. We’re happy to discuss more ways in which your business can benefit from email marketing.