A landing page is a standalone web page that is created for a specific marketing or advertising campaign. Generally, this is where a user “lands” When they click on a Google AdWords ad. Designed specifically to convert visitors into leads, an effective landing page has a form that allows you to capture visitors’ information in exchange for an enticing offer. In order for your landing page to be high converting, there are things it must include! Here are 6 tips for effective landing pages:
1. Chose a Clean, Minimalist Style
The look and structure of your landing page should be clean and minimal. You want to make it easy for your audience to convert, so it’s important to not overwhelm the user with an abundance of content or complex designs and patterns. Include key info, visuals when you can, and of course, test your page to determine the most effective and aesthetically pleasing layout.
2. Create a Killer Copy
First, start with an enticing heading! You want your audience to be drawn in immediately after pulling up your landing page. Next, you need to include persuasive subheadings that address your audience’s pain points while simultaneously garnering an emotional response. Somewhere on your landing page, you need to include an offer, and finally, include a powerful final call to action!
3. Pictures and Videos
They say a picture is worth a thousand words! Adding pictures and even videos to your landing page will enhance the way your users engage with your offer. Using high-quality photos and video content of your products and services can increase your number of conversions and drive your users to take action.
4. Keep Your Forms Short
Your first instinct may be to try to collect as much data as possible, however less is more when it comes to landing page forms. The more fields a user has to enter, the less likely they are to complete the form and desired conversion. Only ask the essentials!
5. Make Your Page Mobile Friendly
Nearly 30% of all web activity comes from mobile. That’s why is essential to make sure that your landing page is easily navigated on a mobile device! Keep your page simple but unique. Consider your options! Use a responsive design, .mobi, or maybe build an app! Remember to stay consistent, practical, and to test your landing page on a mobile device before it’s rolled out!
6. Trust Elements
You have to gain a customer’s trust before they will purchase your product or even bother to click on your page’s call to action. That’s why a solid landing page includes a variety of trust-builders like:
- Testimonials and reviews
- Client logos
- Third-Party Certifications
- Security Badges
- Numbers of shares or subscribers
An effective landing page can make (or break) your marketing. With a flawless layout, you can convert even the most dismissive customers! To create a stellar landing page, contact Colossus! We’re experts in our industry and want to help you build your business.