Business-to-consumer, or B2C, marketing gets all the glory. Mad Men makes it seem so glamorous, and it’s all about coming up with cool campaigns for Coca-Cola, car companies, and clothing stores. However, business-to-business, or B2B, marketing is just as important as B2C. So, how come it doesn’t get the same love? Unfortunately, because it takes a lot longer to see the efforts of a B2B campaign, it’s often overlooked. But, it’s vital to do it well. Here’s a quick guide to B2B marketing.
Shorten the Sales Cycle
Again, B2B marketing isn’t immediate. The goal is to shorten the sales cycle. And that’s the big challenge. If you provide valuable content that demonstrates your company’s thought-leadership, this will help. You can achieve this through several tactics:
- Case Studies
- Social Media Marketing
- Email Marketing
You walk into a bar. There’s a gorgeous person at the bar. They’re way out of your league. If you have any shot at this, you need to bring your A game.
That’s how you need to think for your B2B marketing materials. You’re speaking to the top dogs of companies. They’re successful for a reason. So, you can’t just win them over with pretty pictures. Your content has to speak to their level. Make sure your tone is appropriate, and your speaking your industry’s language.
Use the Right Channels
Everyone loves social media. Social media revenue was $51.3 billion in 2018. Of course, your business wants a piece of that. So, you prioritize social media marketing in 2019.
Yet, if you’re spending just to spend, you’re wasting money. Advertising on user sites like Facebook and Instagram may not be the best use of your resources. Yes, everyone is on these channels, and yes, maybe you catch your target while they’re using the sites. But, the smarter strategy is to focus on sites designed for business. LinkedIn, and even Twitter, are more appropriate for B2B social media advertising. 97% of B2B marketers obviously listen to us, because they’re already using LinkedIn as part of their strategy.
Obviously, there’s more to it than a quick guide to B2B marketing. That’s why you need experts like Colossus Media Group, one of the premier digital marketing agencies in NJ. Contact Colossus Media Group today for all your B2B needs!