How to Write Great Blog Posts

How to Write Great Blog Posts

“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow...
Ways to Boost Employee Morale

Ways to Boost Employee Morale

At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
Celebrate World  #SocialMediaDay

Celebrate World #SocialMediaDay

Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...