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Ten Tips for Productive Brainstorming
At Colossus Media Group, we believe that teamwork and collaboration yield productivity! That’s why our creative team hosts weekly brainstorming sessions. Each member of our team has valuable ideas that deserve to be heard, and we know that, in order to bring your...
How To Plan the Perfect Company Outing
We went to Top Golf! It was so much fun to let loose and hang out with the team and of course, incite some friendly competition. Company outings and corporate events are important to motivate and engage employees. They improve morale and bring people together. If they...
7 Steps to Design the Perfect Logo
It’s clear that the key to a great marketing campaign is clear and concise branding. You want people to recognize your brand and get to know the products and services you offer, and the best way to do that is to create an eye-catching logo! Your logo has a major...
10 Ways to Stay Motivated at Work
You wake up on a Monday morning and you’re exhausted, barely able to get out of bed. You’ve already hit snooze twice and because of that, you’ll need to rush to get out of the house so that you can get to work on time. You’re feeling zapped of all motivation and...
How to Write Great Blog Posts
“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer's questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow these...
Ways to Boost Employee Morale
At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
Why You Need To Incorporate Video Into Your Strategy
Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print. And now, it's causing another shift in strategy. Just this past year, TV ads have dropped 4%, and they're being replaced...by video....
Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn't necessarily mean it's successful. So it's critical to know how to measure whether your digital marketing...
Why It’s Important for Small Businesses Not to Micromanage
There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they built the business. It's their baby. So why shouldn't they make sure that they're fully involved? Well because it's hurting their business....
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
Celebrate World #SocialMediaDay
Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...
