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5 Ways to Build Employee Trust
Establishing trust within the workplace is one of the most important ways to build employee morale. In fact, researchers found that if a workplace is able to “foster a strong sense of trust within their organization they can see a number of benefits including:...
6 Tips for Effective Landing Pages
A landing page is a standalone web page that is created for a specific marketing or advertising campaign. Generally, this is where a user “lands” When they click on a Google AdWords ad. Designed specifically to convert visitors into leads, an effective landing page...
The Importance of Video Marketing
Using video in content marketing is increasing in popularity and has so much value! Besides improving SEO and providing better click-through rates for emails, there are so many other benefits of creating video content for your brand! Video is a visual medium that...
The Importance of Company Culture
Research shows that 95% of employees say that culture is more important than compensation. This means that it’s especially important to ensure that your company’s culture is at the forefront of your priorities as a business owner. You want to make sure that your...
Ten Tips for Productive Brainstorming
At Colossus Media Group, we believe that teamwork and collaboration yield productivity! That’s why our creative team hosts weekly brainstorming sessions. Each member of our team has valuable ideas that deserve to be heard, and we know that, in order to bring your...
How To Plan the Perfect Company Outing
We went to Top Golf! It was so much fun to let loose and hang out with the team and of course, incite some friendly competition. Company outings and corporate events are important to motivate and engage employees. They improve morale and bring people together. If they...
7 Steps to Design the Perfect Logo
It’s clear that the key to a great marketing campaign is clear and concise branding. You want people to recognize your brand and get to know the products and services you offer, and the best way to do that is to create an eye-catching logo! Your logo has a major...
10 Ways to Stay Motivated at Work
You wake up on a Monday morning and you’re exhausted, barely able to get out of bed. You’ve already hit snooze twice and because of that, you’ll need to rush to get out of the house so that you can get to work on time. You’re feeling zapped of all motivation and...
How to Write Great Blog Posts
“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer's questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow these...
Ways to Boost Employee Morale
At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
Why You Need To Incorporate Video Into Your Strategy
Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print. And now, it's causing another shift in strategy. Just this past year, TV ads have dropped 4%, and they're being replaced...by video....
Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn't necessarily mean it's successful. So it's critical to know how to measure whether your digital marketing...
