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Word of Mouth Strategies for Small Businesses

Word of Mouth Strategies for Small Businesses

Word of mouth is the oldest and easily one of the most effective forms of marketing. The numbers don’t lie. 92% of consumers believe their friend's recommendations for products and services and people are 4x more likely to buy something if a friend suggested it. Word...

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6 Marketing Strategies for the Summer

6 Marketing Strategies for the Summer

As the weather heats up, people begin to get into a more relaxed mindset. School is out, vacations are planned, and everyone is ready to soak up the sun. It’s because of this that businesses often lose traction. Around this time of the year, businesses should take the...

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What the Facebook Updates Mean for You

What the Facebook Updates Mean for You

No matter what your business or brand needs are, Facebook still should be a major part of your digital marketing strategy. For starters, it still has the most active users of any social media platform. So with over 2 billion users, that's a lot of potential customers...

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Quick Guide to Segmentation

Quick Guide to Segmentation

We mentioned segmentation when we talked about the different ways to use email marketing. But it's so critical to your email marketing success that we wanted to discuss it more. Here we offer a quick guide to segmentation, and how it'll make--or break--your efforts....

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What is Inbound Marketing?

What is Inbound Marketing?

Good marketing is important, regardless if you're B2B or B2C. And a great strategy is to develop good inbound marketing. But what is inbound marketing? Inbound Marketing So inbound marketing is creating valuable content that allows people to have a positive impact...

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4 Creative Ways to Increase Sales

4 Creative Ways to Increase Sales

The world is a cluttered place. Thanks to the Internet, there is more content than ever. And it also means there's more competition for businesses. So how do you stand out? Here are 4 creative ways to increase sales for your business: Flash Sale One of the easiest...

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Is Facebook the Right Place for Your Business?

Is Facebook the Right Place for Your Business?

Digital marketing is a great way to increase revenue and brand awareness. Plus, it gives you advanced analytics that traditional media such as print can't offer. But not everything is sunny in digital marketing land. Facebook has faced yet another scandal, this time...

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Why You Need a Media Kit

Why You Need a Media Kit

One of the biggest issues businesses have is brand awareness. They're always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group's new media...

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The Future of Business is Digital

The Future of Business is Digital

Back to the Future predicted that we'd have hoverboards, Nike self-strapping shoes, the Cubs would win the World Series (they were right about that), and cars that didn't need roads. While some of these inventions are years away (if they ever come), one thing is for...

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