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The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...

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Celebrate World  #SocialMediaDay

Celebrate World #SocialMediaDay

Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...

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How Blogs Make Effective SEM Landing Pages

How Blogs Make Effective SEM Landing Pages

So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how? Well a landing page is one of the key aspects to a successful SEM campaign. And the best way to truly understand your customers is to get as much...

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5 Ways to Find Your Brand’s Voice

5 Ways to Find Your Brand’s Voice

What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the way that companies convey their personality to their ideal audience. In order to be a strong and memorable presence, brands must craft a distinctive brand voice...

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Increase Leads With Google Ads

Increase Leads With Google Ads

Currently, 94% of all web traffic is on Google. So if your business isn't using Google Ads, it's missing out on a lot of potential customers. In fact, SEM, or search engine marketing, is a great way to drive more revenue. Here's how your business can increase leads...

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Organization Tips for Digital Marketers

Organization Tips for Digital Marketers

There are dozens of qualities that a digital marketer must have to be successful. Integrity, excellent leadership qualities, communication skills, transparency, and professionalism are among the most important. The top skill that any digital marketer must have, of...

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Word of Mouth Strategies for Small Businesses

Word of Mouth Strategies for Small Businesses

Word of mouth is the oldest and easily one of the most effective forms of marketing. The numbers don’t lie. 92% of consumers believe their friend's recommendations for products and services and people are 4x more likely to buy something if a friend suggested it. Word...

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6 Marketing Strategies for the Summer

6 Marketing Strategies for the Summer

As the weather heats up, people begin to get into a more relaxed mindset. School is out, vacations are planned, and everyone is ready to soak up the sun. It’s because of this that businesses often lose traction. Around this time of the year, businesses should take the...

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What the Facebook Updates Mean for You

What the Facebook Updates Mean for You

No matter what your business or brand needs are, Facebook still should be a major part of your digital marketing strategy. For starters, it still has the most active users of any social media platform. So with over 2 billion users, that's a lot of potential customers...

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Quick Guide to Segmentation

Quick Guide to Segmentation

We mentioned segmentation when we talked about the different ways to use email marketing. But it's so critical to your email marketing success that we wanted to discuss it more. Here we offer a quick guide to segmentation, and how it'll make--or break--your efforts....

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