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How Does Reputation Management Improve Revenue?
97%. That's how many business owners understand the importance of reputation management. And in the digital age, reputation management has never been more critical for a business. But how does reputation management improve revenue? Lost Customers For starters, a...
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The Future of Business is Digital
Back to the Future predicted that we'd have hoverboards, Nike self-strapping shoes, the Cubs would win the World Series (they were right about that), and cars that didn't need roads. While some of these inventions are years away (if they ever come), one thing is for...
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Why Your Business Needs to Use Google Analytics
Can you believe in the era of Big Data, there are some businesses that aren't utilizing analytics? That's like having a restaurant that only opens one quarter of it. Google Analytics helps your business make critical decisions. It's why your business needs to use...
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How Businesses Can Incorporate AI
Artificial intelligence is scary. Movies like Terminator, 2001: A Space Odyssey, and others predicted it would cause the end of mankind. However, the reports of our death may have been greatly exaggerated. In fact, artificial intelligence and automation can help...
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Why Photography is So Important for Businesses
A picture is worth 1000 words. And when it comes to business, it's worth more--revenue. Good photography can make or break a brand. That's why photography is so important for businesses. Social Media In the digital age, photography (and video content) are a must for...
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Our Story: Colossus Media Group
Author John Steinbeck said, " A journey is a person in itself; no two are alike." Our journey is no different in this sense. Our mission is to be an innovative agency, so it's fitting that our journey isn't the same as others. But how did Colossus Media Group become...
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A Quick Guide to B2B Marketing
Business-to-consumer, or B2C, marketing gets all the glory. Mad Men makes it seem so glamorous, and it's all about coming up with cool campaigns for Coca-Cola, car companies, and clothing stores. However, business-to-business, or B2B, marketing is just as important as...
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3 Ways to Use Email Marketing
One of the unsung heroes of digital marketing is email marketing. It helps your business increase brand awareness. It's cost-effective, which means it's cheap. And, you can measure its success. So, now you're thinking, "How can it help my business?" Glad you asked!...
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The Keys to Successful Landing Pages
You already know you need a website. But, what about landing pages? Why are they valuable? In the Big Data world, everything can be tracked. Landing pages are another aspect of making sure your campaigns are as effective as possible. That's why it's important to know...
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3 Ways to Use Social Media for Your Brand
Social media is very popular, and it's not going away any time soon. In fact, there are over 4 billion users today. So, how can you use this to help grow your business? Here are 3 ways to use social media for your brand: Drive Web Traffic First, it should be a part of...
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How to Incorporate Video for Digital Marketing
For a long time, video was an elite form of marketing. It was too expensive for every brand to have video content. Fortunately, technology has allowed companies to get high-quality videography at an affordable price. Therefore, it's time for your brand to begin...
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Our Office at Fort Monmouth
We believe in innovation while honoring the past. Fortunately, we came across an opportunity that lets us do both. When we were looking for our new office, we heard about a unique opportunity. With this in mind, we're happy to announce that Colossus Media Group is one...
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