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What the Facebook Updates Mean for You
No matter what your business or brand needs are, Facebook still should be a major part of your digital marketing strategy. For starters, it still has the most active users of any social media platform. So with over 2 billion users, that's a lot of potential customers...
Quick Guide to Segmentation
We mentioned segmentation when we talked about the different ways to use email marketing. But it's so critical to your email marketing success that we wanted to discuss it more. Here we offer a quick guide to segmentation, and how it'll make--or break--your efforts....
What is Inbound Marketing?
Good marketing is important, regardless if you're B2B or B2C. And a great strategy is to develop good inbound marketing. But what is inbound marketing? Inbound Marketing So inbound marketing is creating valuable content that allows people to have a positive impact...
4 Creative Ways to Increase Sales
The world is a cluttered place. Thanks to the Internet, there is more content than ever. And it also means there's more competition for businesses. So how do you stand out? Here are 4 creative ways to increase sales for your business: Flash Sale One of the easiest...
Is Facebook the Right Place for Your Business?
Digital marketing is a great way to increase revenue and brand awareness. Plus, it gives you advanced analytics that traditional media such as print can't offer. But not everything is sunny in digital marketing land. Facebook has faced yet another scandal, this time...
Why You Need a Media Kit
One of the biggest issues businesses have is brand awareness. They're always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media Group's new media...
How Does Reputation Management Improve Revenue?
97%. That's how many business owners understand the importance of reputation management. And in the digital age, reputation management has never been more critical for a business. But how does reputation management improve revenue? Lost Customers For starters, a...
The Future of Business is Digital
Back to the Future predicted that we'd have hoverboards, Nike self-strapping shoes, the Cubs would win the World Series (they were right about that), and cars that didn't need roads. While some of these inventions are years away (if they ever come), one thing is for...
Why Your Business Needs to Use Google Analytics
Can you believe in the era of Big Data, there are some businesses that aren't utilizing analytics? That's like having a restaurant that only opens one quarter of it. Google Analytics helps your business make critical decisions. It's why your business needs to use...
How Businesses Can Incorporate AI
Artificial intelligence is scary. Movies like Terminator, 2001: A Space Odyssey, and others predicted it would cause the end of mankind. However, the reports of our death may have been greatly exaggerated. In fact, artificial intelligence and automation can help...
Why Photography is So Important for Businesses
A picture is worth 1000 words. And when it comes to business, it's worth more--revenue. Good photography can make or break a brand. That's why photography is so important for businesses. Social Media In the digital age, photography (and video content) are a must for...
Our Story: Colossus Media Group
Author John Steinbeck said, " A journey is a person in itself; no two are alike." Our journey is no different in this sense. Our mission is to be an innovative agency, so it's fitting that our journey isn't the same as others. But how did Colossus Media Group become...
