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Why It’s Important for Small Businesses Not to Micromanage
There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they built the business. It's their baby. So why shouldn't they make sure that they're fully involved? Well because it's hurting their business....
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
Celebrate World #SocialMediaDay
Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...
How Blogs Make Effective SEM Landing Pages
So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how? Well a landing page is one of the key aspects to a successful SEM campaign. And the best way to truly understand your customers is to get as much...
5 Ways to Find Your Brand’s Voice
What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the way that companies convey their personality to their ideal audience. In order to be a strong and memorable presence, brands must craft a distinctive brand voice...
Increase Leads With Google Ads
Currently, 94% of all web traffic is on Google. So if your business isn't using Google Ads, it's missing out on a lot of potential customers. In fact, SEM, or search engine marketing, is a great way to drive more revenue. Here's how your business can increase leads...
Organization Tips for Digital Marketers
There are dozens of qualities that a digital marketer must have to be successful. Integrity, excellent leadership qualities, communication skills, transparency, and professionalism are among the most important. The top skill that any digital marketer must have, of...
Word of Mouth Strategies for Small Businesses
Word of mouth is the oldest and easily one of the most effective forms of marketing. The numbers don’t lie. 92% of consumers believe their friend's recommendations for products and services and people are 4x more likely to buy something if a friend suggested it. Word...
Questions to Ask Your Digital Marketing Agency
Outsourcing your marketing campaign to a digital marketing agency can streamline operations and promote growth for your business. The right digital marketers are experts in their fields and can easily help small business owners navigate the digital landscape. They...
6 Marketing Strategies for the Summer
As the weather heats up, people begin to get into a more relaxed mindset. School is out, vacations are planned, and everyone is ready to soak up the sun. It’s because of this that businesses often lose traction. Around this time of the year, businesses should take the...
How To Measure If Your Event Marketing Is Successful
Here's a shocker: there are multiple types of marketing. Email, social media, and SEM are just a few forms of it. And it's a great driver of revenue. But what if you're holding an event with the hopes of getting new business? If you're a B2B or B2C marketer, it's...
