Our Blog

How to Write Great Blog Posts

23Aug

How to Write Great Blog Posts

“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer's questions.” It’s no wonder...

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Ways to Boost Employee Morale

14Aug

Ways to Boost Employee Morale

At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven...

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Why You Need To Incorporate Video Into Your Strategy

14Aug

Why You Need To Incorporate Video Into Your Strategy

Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print....

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Important KPIs in Digital Marketing

24Jul

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a...

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Why It's Important for Small Businesses Not to Micromanage

17Jul

Why It’s Important for Small Businesses Not to Micromanage

There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they...

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ToFu, MoFu, and BoFu: The Conversion Funnel

12Jul

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about...

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The Conversion Funnel

05Jul

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential...

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Celebrate World #SocialMediaDay

28Jun

Celebrate World #SocialMediaDay

Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to...

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How Blogs Make Effective SEM Landing Pages

26Jun

How Blogs Make Effective SEM Landing Pages

So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how?...

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5 Ways to Find Your Brand’s Voice

21Jun

5 Ways to Find Your Brand’s Voice

What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the...

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