ACI Medical & Dental School
A premier postsecondary technical school, ACI Medical & Dental School provides students with hands-on training to start an in-demand career in the medical & dental industries. Three programs are offered: Dental Assistant, Medical Assistant, and Medical & Dental Administrative Assistant. Students can start their new lifelong careers in as little as 4 months and have excellent internship, career, and networking opportunities.
Challenges
More leads needed to be aware of the opportunities available at ACI Medical & Dental School. While the school is well established, credible, and has great numbers such as an 89% post-graduation employment rate, it was still considered a hidden gym. Our main goals were to reach more potential students and increase enrollment.
PROBLEMS TO SOLVE
- Make the school stand out from other postsecondary options such as college.
- Drive enrollment in a post-pandemic world with an inflated economy.
- Find and reach quality leads with high potential for enrollment.
How We Helped
Through careful testing and numerous campaigns, we created a digital ad campaign and online form that reached quality leads and connected more potential students directly with the school’s admissions team. We also captured testimonials, videos, and photos that we shared on multiple social outlets. Our content is also featured on their website and their spot on NJBIA’s Minding Your Business.
SOLUTIONS
- Content Creation
- Social Media
- Digital Marketing and Social Ads
99%
FOLLOWER INCREASE ON INSTAGRAM
134%
FOLLOWER INCREASE ON LINKEDIN
600K+
SOCIAL AD IMPRESSIONS
900+
LEADS FROM SOCIAL ADS
Content Creation
With a hands-on style of instruction, we knew we needed to share the visual aspects of the opportunities available at ACI Medical & Dental School. We captured content of real classes being taught with real students, as well as shots of the advanced technology and labs at the facility. When the school moved to a newer, bigger, and better facility shortly after we started working with them, we were quick to capture and post content from the new space. We have also captured a variety of video content for multiple uses: testimonials from alumni and employers for potential leads and the website, fun staff videos for social posts, a successful graduation livestream via Facebook, and more.
TOUCH POINTS
- Testimonial videos
- Livestreaming and event coverage
- Videos for social media
- Facility photos
- Staff headshots
- Graphics
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