Jersey Strong is a family-owned chain of gyms in New Jersey helping members live life in a body they love. With eleven locations, personal training and coaching, and a variety of group and studio classes, Jersey Strong offers something for everyone, no matter where they are in their fitness journey.
In the competitive fitness industry, Jersey Strong needed to stand out among competitors and national chains. With a wide variety of offerings including classes and personal coaching, they needed content and a social strategy that would show off these assets in a fun way without coming off as too commercialized and generic.
PROBLEMS TO SOLVE
- Offerings needed to be clearly communicated with content and visuals, not just text.
- Needed more variety of content beyond static graphics.
- Social media lacked personality and members and staff stories.
How We Helped
Jersey Strong is nothing like the “big box” gym chains, and we aimed to show just that. We developed a post schedule that includes an ever-changing mix of media to keep members in the know – photos, videos, tutorials, memes, and more. We also focus on the people of Jersey Strong – members and staff included. As we connected more with the JS community online and in-person, we learned about the incredible stories they had to tell, and have leveraged this in our strategy ever since to build more personal connections with followers.
- Content Creation
- Social Media
- Google Ads
FOLLOWER INCREASE ON INSTAGRAM (OVER 2,600 ACCOUNTS AND GROWING)
VIDEO VIEWS ON FACEBOOK
POST IMPRESSIONS ON FACEBOOK
WEBSITE TAPS ON INSTAGRAM
The social strategy for Jersey Strong is built to appeal both to prospective customers and current members. With a balance of workout tips, information about classes, inspiring shots of staff members, humorous short form reels that any gym-goer can relate to and more, Jersey Strong’s social feed is dynamic to keep up with trends and algorithms. Whether it’s to be in the know of gym updates, view content featuring trainers they know and love, or have a laugh, consumers always have an incentive to follow Jersey Strong’s socials.
- Member and Staff Testimonials
- Location photos
- Workout tutorials
- Class “About ”Videos for Website
- Social media polls (including a month-long best class tourney)