The Dan Gentile

Founded by one of America’s most prolific dog trainer-behaviorists, Dan Gentile Dog Training Center is a premier facility in Howell, NJ. Dan Gentile has over 40 years of experience working with clients of various professions, including police officers, movie stars, attorneys, and more. The center offers in-board training programs along with ongoing support from Dan after the dog completes training.

Challenges

As a long-running business opened in 1978, the training center’s traditional advertising methods became outdated. In a new digital age, they needed to reach clients that relied on Google searches for business recommendations. With a confusing website and lack of digital ads, they were missing out on a significant segment of potential leads.

PROBLEMS TO SOLVE

Redevelop unorganized website to clearly communicate credibility and offerings.
Implement powerful and trackable digital advertising methods that were not being utilized.
Make the Dan Gentile Dog Training Center stand out and be one of the first search results available in a competitive market.

How We Helped

After speaking with Dan, we immediately identified the strategy best suited for his business goals: an intent-driven Google Ads campaign. We carefully researched and identified the best keywords, arranged conversion tracking, and optimized the business’s GMB to its full potential. We also completely redesigned the website in areas including: content format, URL structure, linkbuilding, mobile optimization, and more All this lead to a digital presence that reached more leads. The facility now trains an average of 24 dogs per month, a number we continue to work to drive up.

SOLUTIONS

Website Design and Development
Google Ads
Content Creation

$2.11

AVERAGE CPC

$27.80

COST PER CONVERSION

200+

LEADS/MONTH

Website

After a full website audit, our in-house web developers completely redesigned the website. We ensured that content was laid out in a logical and organized fashion so visitors could locate the information they needed easily. With a simple form, this new website also allows for leads to contact Dan’s team directly, leading to quicker deals.

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