ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
Celebrate World  #SocialMediaDay

Celebrate World #SocialMediaDay

Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...
How Blogs Make Effective SEM Landing Pages

How Blogs Make Effective SEM Landing Pages

So you’re interested in SEM, or search engine marketing. You’re well aware that it’s great for lead generation. But how? Well a landing page is one of the key aspects to a successful SEM campaign. And the best way to truly understand your customers...
5 Ways to Find Your Brand’s Voice

5 Ways to Find Your Brand’s Voice

What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the way that companies convey their personality to their ideal audience. In order to be a strong and memorable presence, brands must craft a distinctive brand voice...