How to Write Great Blog Posts

How to Write Great Blog Posts

“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow...
Ways to Boost Employee Morale

Ways to Boost Employee Morale

At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
Important KPIs in Digital Marketing

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn’t necessarily mean it’s successful. So it’s critical to know how to measure whether your...
ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...