Ways to Boost Employee Morale
At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
Why You Need To Incorporate Video Into Your Strategy
Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print. And now, it’s causing another shift in strategy. Just this past year, TV ads have dropped 4%, and they’re being...
Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn’t necessarily mean it’s successful. So it’s critical to know how to measure whether your...
Why It’s Important for Small Businesses Not to Micromanage
There’s the temptation for small-business owners to try and be involved in every aspect of their business. After all, they built the business. It’s their baby. So why shouldn’t they make sure that they’re fully involved? Well because it’s...
