Why You Need To Incorporate Video Into Your Strategy
Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print....
Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a...
Why It’s Important for Small Businesses Not to Micromanage
There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they...
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about...
The Conversion Funnel
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential...
Celebrate World #SocialMediaDay
Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to...
How Blogs Make Effective SEM Landing Pages
So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how?...
5 Ways to Find Your Brand’s Voice
What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the...
Organization Tips for Digital Marketers
There are dozens of qualities that a digital marketer must have to be successful. Integrity, excellent leadership qualities, communication skills,...
Word of Mouth Strategies for Small Businesses
Word of mouth is the oldest and easily one of the most effective forms of marketing. The numbers don’t lie....