Important KPIs in Digital Marketing

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a...

Why It's Important for Small Businesses Not to Micromanage

Why It’s Important for Small Businesses Not to Micromanage

There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they...

ToFu, MoFu, and BoFu: The Conversion Funnel

ToFu, MoFu, and BoFu: The Conversion Funnel

The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about...

The Conversion Funnel

The Conversion Funnel

The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential...

Celebrate World #SocialMediaDay

Celebrate World #SocialMediaDay

Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to...

How Blogs Make Effective SEM Landing Pages

How Blogs Make Effective SEM Landing Pages

So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how?...

5 Ways to Find Your Brand’s Voice

5 Ways to Find Your Brand’s Voice

What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the...

Increase Leads With Google Ads

Increase Leads With Google Ads

Currently, 94% of all web traffic is on Google. So if your business isn't using Google Ads, it's missing out...

Organization Tips for Digital Marketers

Organization Tips for Digital Marketers

There are dozens of qualities that a digital marketer must have to be successful. Integrity, excellent leadership qualities, communication skills,...

Word of Mouth Strategies for Small Businesses

Word of Mouth Strategies for Small Businesses

Word of mouth is the oldest and easily one of the most effective forms of marketing. The numbers don’t lie....