The world is a cluttered place. Thanks to the Internet, there is more content than ever. And it also means there’s more competition for businesses. So how do you stand out? Here are 4 creative ways to increase sales for your business:
One of the easiest creative ways to increase sales is to have a flash sale. It can be at your store, or online (if you don’t have a brick-and-mortar location). What you do is, you hold a sale for only a limited time (24-48 hours). This creates a sense of urgency for customers. They know if they want to get amazing deals, they have to act…fast.
Host a Night Out
Another great idea is to host a night out. It can be a Ladies Night Out, Family Fun Day, or whatever your target demographic is. Here, the goal is to get increase brand awareness. So you may have to bring in some outside help to get people to attend. This means hiring a musician, comedian, or whatever type of performer suits your brand. Not only does it get more people in your store, it endears your business to the local community.
Hold a Seminar
I know that the term seminar sounds very academic (aka boring). But holding a seminar can be very effective. Here, you invite guest speakers within your industry–just make sure they’re not direct competitors!–and teach people about the latest trends happening in the field. This is extremely beneficial for your business because it shows thought leadership, and it gets potential customers in your store (or on your website).
Social Media Scavenger Hunt
OK, this is a little more complicated. But what you can do is gather several other businesses in your community. The idea is, you have a scavenger hunt, where participants have to check in to each store to finish the game. Now you’ve just raised brand awareness tenfold within your local community.
Thankfully, Colossus Media Group is a great partner that helps increase sales for your business. If you’re interested in learning how, contact us today.