Artificial intelligence is scary. Movies like Terminator, 2001: A Space Odyssey, and others predicted it would cause the end of mankind. However, the reports of our death may have been greatly exaggerated. In fact, artificial intelligence and automation can help businesses in a lot of ways. Here’s how businesses can incorporate AI:
You may have noticed on our website that we have a chatbot. If you didn’t, give it a whirl. The reason behind chatbots is, it makes contacting a business so much easier. AI can be programmed with automated responses to assist customers with any issues. Or, because of machine learning, it can have personalized conversations to easily assist customers. Pretty cool.
Often, AI and automation are (wrongly) considered synonymous. However, automation can make life so easy for businesses. Imagine being able to schedule social media posts days in advance, all while using data to figure out the best times when to post on each social media channel.
Well, you don’t have to imagine, because that’s a reality. Software like Sprout allows your company to do this. And, AI allows you to get real-time analytics to see how your content is performing. If this is the future that science fiction warned us about, then sign us up!
Currently, only 4% of companies have adopted AI into their business. So there’s a lot of opportunity how businesses can incorporate AI. In fact, Coca-Cola is one of the companies that are utilizing it. They’re using it for product analysis. And your business can use it for predictive analytics. Now, you can use it to project revenue for quarters, even years, down the road. This way, you can make strategic decisions based on data.
The future is here, and it’s begun with artificial intelligence. It’s time for your company to reap the benefits of it.