How to Write Great Blog Posts

How to Write Great Blog Posts

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer’s questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow these tips to find out how to write great blog posts!

Determine Your Audience

The first step to writing a good blog is having an understanding of your audience. You must determine who your audience is and what they are looking for. Nix the guesswork with SEMRush, Twitter Advanced Search, Quora, or, which can be used to find popular keywords searched by users in your industry. A good blog post is aimed at a specific audience and their needs. It touches on the technical but manages not to use too much jargon or complicated concepts.


Once you’ve narrowed down your audience, you can choose a topic that will be relevant to them. Address their pain points and find ways to solve them. Most importantly, chose a topic that interests you. If your blog isn’t interesting to you, chances are, it won’t be interesting to the reader. Nothing is worse than a lack of enthusiasm. The hallmark of a good writer is someone who can write well about any sort of topic no matter how dry. And with that said, no matter how niche the industry, there is sure to be something of interest to you.

Write an Outline

Once you’ve taken the time to plan your post, it’s time to create an outline. This should be a quick summary explaining what the blog will cover. Typically, a good blog consists of:

  • An eye-catching title
  • A killer introduction
  • 2- 3 body paragraphs
  • An informative conclusion

You should set your outline up so that it keeps you on the right track and offers some minimal barebones details of what you’ll be covering. Take this time to really focus on creating a cohesive piece that wraps up nicely and neatly. This will help you with the overall structure of your post, keeping you from indulging in poorly thought out ideas and plans.


After you’ve outlined your piece, it’s time to do your research. Choose authoritative primary sources like official associations, government websites, heavily cited research papers, and quotes from industry experts. Wikipedia isn’t going to work – not when there it’s easily editable and often includes fallacies. You want to educate your reader, so it’s important that you have an understanding of what you’re talking about. By getting your facts straight and citing your sources, you build trust from your audience. Being engaging, useful, and truthful is a surefire way to garner repeat traffic.

Write, Write, WRITE

The most important thing about any sort of writing is that you should show and not tell. You want to give your readers a sensory experience as best you can in order to keep them interested. This begins, of course, with nailing that title and opening paragraph. A good hook is a perfect way to start! Remember to vary your sentence lengths and structure. Use a thesaurus when you’re stuck on words or identify cheesy cliches with Cliche finder! Ultimately, your blog should culminate in a call-to-action that encourages your readers to convert without seeming too pushy or forward. You don’t want to seem forced.

Once you’ve done your preliminary draft, it’s time to go through and proofread of edit your posts and fix your formatting. The editing process is very important. As a co-worker to take some time to give your post a read and make sure that everything makes total sense. (Or if you’re on your own, use a free grammar checker like Grammarly.)

Publish and Promote

Once you write the blog, your job isn’t over! Press publish and promote. Your blogs should be posted about on all of your social media platforms and adequately advertised. Strategize. It’s important to put some real thought and effort into the way you share your blogs. Need help blogging and promoting on social media? At, our content team develops blogs and strategizes with you to develop a cohesive social media strategy!