Digital marketing is a great way to increase revenue and brand awareness. Plus, it gives you advanced analytics that traditional media such as print can’t offer. But not everything is sunny in digital marketing land. Facebook has faced yet another scandal, this time involving the housing market. So this leads to the question: is Facebook the right place for your business? Should you be using the platform in your marketing plan?
First, let’s start by explaining what the issue Facebook is dealing with. Recently, Facebook was charged with discrimination when it comes to the real estate, employment, and credit markets. This is a situation where the platform’s benefit becomes its weakness. Because you’re allowed to choose who to show your ads to by age, race, income, religion, and other aspects, Facebook is being accused of discriminating against minorities in these categories.
Unfortunately, this couldn’t come at a worse time for the platform. It still hasn’t fully recovered for its part in the 2016 election. And it comes not long after it was losing out on top talent engineers because of its use of artificial intelligence and data sharing.
So, the question is: Is Facebook the right place for your business? Should you be advertising on the platform. The short answer is, maybe. For starters, if you’re in any of the fields mentioned above, it’d be wise to wait to see how this plays out. In other words, Twitter may be the best bet for your business.
If you’re in a different field, though, that’s a little more complicated. Although those three industries were the only ones mentioned in the lawsuit, it’s not out of the realm of possibilities to expect other industries to also complain about unfair marketing practices.
In other words, proceed at your own risk. Based on this, if you need help choosing which platforms are your best options for your digital marketing needs, you should contact Colossus Media Group. We’re one of the premier digital marketing agencies in NJ. Contact Colossus Media Group today for all your digital marketing needs.