Questions to Ask Your Digital Marketing Agency
Outsourcing your marketing campaign to a digital marketing agency can streamline operations and promote growth for your business. The right digital marketers are experts in their fields and can easily help small business owners navigate the digital landscape. They give you results – whether it’s clicks, likes, or engagement that you’re searching for.
Whether you want to SEO, content marketing, social media management, or app development, there is no one size fits all. Digital marketing agencies come in all different shapes and sizes and it’s important to learn the facts about each one in your area before you make a decision about who you’ll use to help grow your business. You want to make an educated choice.
If you’re looking for a digital marketing agency, you’ve likely begun your search, checked out their work and narrowed things down. You’ve probably even begun a dialogue regarding pricing and are thinking of scheduling a face-to-face meeting. Don’t go in empty handed or come unarmed. Come prepared with this list of questions to ask your digital marketing agency. By asking these you’ll be able to get a better understanding of whether or not an agency will be a good fit for you.
1. How do I compare to your other clients?
This will give you a good starting point. Typically, an agency will give you some insight here as to the successes they’ve had. In answering this question, most will highlight the starting place of their other clients. Similarly, if you’re working with an agency that experience in you’re field, you’ll get an understanding of the kind of work they do with people in your industry directly, which will help you guage their success. Anyone can write a review. This question will allow you to make the decision on whether or not a company is as great as they seem all on your own.
2. What experience do you have working with businesses in my industry?
This question is important as it might be wise to work with an agency that has some level of understanding of your industry. Ideally, their team will have worked on a project within your field in the past so that they have an understanding of trends and needs within the industry.
3. How much content will you produce each month?
Obviously, knowing how much content to expect is important as you’ll be able to determine whether or not your agency is following through on their end. Knowing what to expect is important. You’ll also know what you can post on your end to supplement the content they are creating.
4. How long will it take to see results?
Some digital marketing agencies will promise you unrealistic results. It’s important to be wary of these companies. Substantial ROI takes time, so if you ask this question and their answer is a few weeks, it might be best to reconsider. 6-8 months will usually yield you positive movement and 12-24 months will generally result in substantial growth of traffic and qualified leads.
5. How often will we communicate and how?
Knowing how often you need to be available for questions or approvals is important. You will also be able to plan when best to ask questions or for clarification. Typically, communication will depend on departments. Social media managers may contact you weekly to send a post schedule while content managers may only reach out on a monthly basis. Still, if you ask this question from the jump, you’ll know when to be on the lookout for their emails, text messages, or phone calls.
6. Do you have different departments?
If so, how do you all collaborate? If not, how much work is outsourced? Knowing the inner workings of your prospective digital marketing agency is also important because you’ll have an understanding of their dynamic. Knowing that they collaborate in weekly brainstorms will keep you from sending over information that is already common knowledge. That said, knowing that they outsource will also help you as you’ll be able to anticipate slower delivery.
7. What makes you different?
This question is a given as more often than not, your agency will tell you about all of the services they offer that the other agencies you’re looking at may not offer. Do they have a full team of staff with specializations in different departments ready to be your beck and call? Do they offer round the clock service? Knowing how they stand out will give you a start for comparison.
Once you’ve answered all of these questions to ask your digital marketing agency, you’ll have a better idea of who they are and what they can do for you. It’s important to make sure that you have all of these questions answered before you chose who to bring on to handle your marketing strategy. Still, it’s also important to ask what you think is important. You know your business best, and this guide is just a starting point. Be confident. Be direct. Ask away, and you’ll soon determine who is the best choice for you.