Back to the Future predicted that we’d have hoverboards, Nike self-strapping shoes, the Cubs would win the World Series (they were right about that), and cars that didn’t need roads. While some of these inventions are years away (if they ever come), one thing is for certain–the way businesses operate has changed. In fact, the future of business is digital. So if brands want to keep up, they better start embracing change.
Both Facebook and Instagram have over 1 billion active users. YouTube is the most-watched platform on the planet. And businesses are advertising more and more on social media. In fact, social media should be at the center of your marketing strategy. Soon, it will be the end-all, be-all for your business. It’ll replace newspaper and TV advertising as where you place ads and commercials. You’ll use it to recruit new employees, and increase brand awareness of your products. And you’ll sell products directly to customers. Moreover, you’ll get more detailed analytics than ever before. So if you want to advertising with a great ROI, tweet, share, and update your way to it.
Your Own Distribution Network
With this in mind, you’ll need to incorporate more video than ever before. People, especially Gen Z, want more video content. But not only do they enjoy it, you won’t have to pay astronomical prices like you used to if you wanted to have a 30 second TV commercial. Instead, you’ll be able to utilize social media, your website, email marketing, and a number of other digital marketing strategies to share your video content. And because of data analytics and marketing segmentation, you can make your message super specific to your potential customers.
Finally, if your business doesn’t have a great website, it’s all for naught. If social media is the center of your advertising strategy, then your website is everything around it. Because the website does it all for your business. It provides legitimacy for it. You can have an eCommerce site that increases revenue (while also decreasing costs like the need for a brick-and-mortar location). And it houses your content like your blogs, so you’re no longer relying on press sites to release good news to the public.
The future of business is digital, and smart businesses already know that the future has already begun.