Spoiler alert for the end of the article–you need a website. Whether you need to showcase your portfolio or are looking to start selling trinkets, a website is essential. The main reason why you need a website is, it conveys your message quickly. Here are other reasons why you need a website:
Imagine you need to hire a nanny. Would you choose just any random person to live in your house and care for your children? No way! This isn’t Mary Poppins! Having said that, if you have a small business, your website legitimatizes you. In fact, in a survey, 36% of customers said that websites give a local business more credibility. Today, websites tend to be the first interaction people have with businesses, and first impressions are hard to overcome.
Additionally, an eCommerce website drives sales. Your business can sell products 24/7, even when your store is closed. Therefore, it can increase revenue. Create credibility and drive sales–kill two birds with one website!
Moreover, brand awareness is an important reason why you need a website. You get to give your perfected elevator pitch to potential customers. In other words, your website explains clearly what you do to a captivated audience. Also, if you’re in a creative field, you can showcase your work. Your website can act as a reference for future jobs.
Reflect Your Work Quality
OK, so you build yourself a website. Unfortunately, this could be detrimental to your business. Everything about your business will reflect your work quality. Therefore, a poorly built website may make customers think all of your work is weak. Younger customers find unattractive websites more off-putting than older ones. If your business is targeting millennials, then a good website is crucial. With this in mind, you should do research when you’re choosing a web developer.
Now that you know why you need a website, do your due diligence to find the best web development company to handle your needs.