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Why Your Business Needs to Use Google Analytics

Can you believe in the era of Big Data, there are some businesses that aren’t utilizing analytics? That’s like having a restaurant that only opens one quarter of it. Google Analytics helps your business make critical decisions. It’s why your business needs to use Google Analytics.

Customer Profile

So you’re really good at noticing patterns. You’ve seen how most of your customers/clients are a certain age, dress in a similar fashion, and live near your business. But what if you’re an eCommerce business? How can you figure out your customer profile?

Google Analytics.

Google Analytics allows you to see the people that are visiting your website, and which actions they’re taking on your page. Also, it will allow you to do affinity marketing–where you target people with similar interests to your typical customers. Don’t know what those interests are? Don’t worry, because Google Analytics will tell you.

Web Behavior

Like we said, Google Analytics allows you to see how people are interacting with your website. You can better understand your customer’s web behavior. For instance, how are people getting to your website in the first place? Are your social media efforts causing people to learn more about your company?

Plan Ahead

And Google Analytics helps your business plan ahead. Does the data show that Q2 is a particularly slow one for your company? If so, you can take action to mitigate this slow period. Consider launching a marketing campaign during your slow times to make your profitable periods even more pronounced.

This is barely scratching the surface of what Google Analytics can do. It can give you real-time dashboards that show how many users are visiting your site daily. Also, it can tell you how many of those users actually return to your website.

There are so many reasons why your business needs to use Google Analytics. And agencies like Colossus Media Group can help your company take that data, and utilize it to create revenue for your business through digital marketing.